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carflex
Services & Technologies
Deliverables
task
We created a clear, user-friendly interface and a modern brand identity for Carflex to improve the user experience and support the platform’s growth across all devices.
year
About the project
The Vision
We designed the UX/UI for Carflex to make the interface simple, intuitive, and enjoyable to use. Our goal was to improve the user experience and help the project grow by focusing on clarity and ease. Along the way, we developed a fresh brand identity that feels modern, confident, and consistent across platforms. We studied the audience, simplified key user flows, and crafted a design where function meets aesthetics. The platform is now fully responsive, offering a smooth experience on phones, tablets, and desktops alike.
Team involved
Liuda
Liuda
Jane
Jane
About the client
Carflex isn’t just a car rental company in Dubai. It walks a different path. From everyday rides to luxury machines built to glide — they serve all travelers, all journeys. But what truly sets them apart isn’t the fleet. It’s the feeling. In a market where most forget to look inward — where branding is an afterthought and websites blur into sameness — Carflex chose clarity. They shaped a brand with color, with care, with presence. Just to be remembered — for the right reasons.
50+
UAE
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concept
The brand has to create the impression of a confident, modern and reliable assistant in planning vacations and adventures. The pattern of lines in different shapes is a metaphor for the patterns of sand dunes and contour maps. In various configurations it is presented both in branding and on the website.
We chose lime green as the primary color because Dubai is located in the desert, where vibrant and juicy colors are lacking.
design
web design principals
The website is a catalog of cars with filters and product cards. Users can select a car, read about all its features and book a rental. The mobile version of the site replicates all its functions.
To build user trust, we added bright, animated panels, highlighting key information about the company, such as service features, the number of cars, and customer reviews, to the top of the homepage. Such introduction to the service will help present the new company on the market and boost brand loyalty.
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