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mealpreply
Services & Technologies
Deliverables
task
The project involved creating a complete brand identity and digital presence for MealPreply – a meal-planning startup. Key deliverables included logo design, brand style guide, pitch deck, and a website with interactive elements. The next phase will focus on mobile app prototyping and UX design.
year
About the project
We started with deep user research, identifying key pain points like anxiety tracking and accessible therapy tools. Using rapid wireframing, we mapped core flows—mood logging, guided exercises, and therapist matching. A calming color palette and minimalist UI reduced cognitive load, while micro-interactions added subtle engagement. Prototyping focused on essential MVP features to validate usability early. After iterative testing, we refined onboarding and navigation for intuitive access to mental health resources. The final design balanced empathy and functionality, ready for development.
MealPreply aims to simplify healthy eating for busy individuals. The concept helps users plan weekly meals, generate shopping lists, and stick to dietary goals – whether weight loss, fitness, or vegetarian lifestyles. The brand needed to feel fresh, approachable, and motivational.
50+
Portugal
Team involved
Jane
Jane
Jane
Jane
Jane
Victor
Victor
Victor
Victor
Victor
Concept
The design revolved around a vibrant color palette and playful AI-generated characters representing different user types (athletes, parents, professionals). These characters became central to the brand’s storytelling, used across the website and future marketing.
Web Design Principles
The website prioritized visual engagement with animated elements (like cursor-following character eyes) and a clean layout. A blog section was preemptively designed for SEO growth. Consistency was key – colors, typography, and illustrations aligned with the brand identity for a cohesive experience.
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customer feedback
ANGELINA KRASOVA
I love cooking, and creating delicious dinners for loved ones is my love language. I wanted a tool to plan meals, create shopping lists, and simplify the process of cooking tasty, healthy food. Talking to others, I realized many people face the same challenge. That’s why MealPreply exists—to help anyone prioritize health while managing a busy life.
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