brand identity

Unforgettable brand identities for startups and businesses — strategic, emotional, iconic. Making you instantly recognizable.

the ground up or give it a bold refresh. We craft an unforgettable metaphor that captures who you are, why you exist, and why the world should care.

Build your brand from the ground up or give it a bold refresh. We craft an unforgettable metaphor that captures who you are, why you exist, and why the world should care.

How We Stand Out Among UX Studios

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From the Ground Up or Restyle

Starting fresh? We build a brand identity that defines who you are. Need a refresh? We evolve your brand while keeping its core essence.

Not Just a Logo

We craft a metaphor that encapsulates your mission, story, and value—creating a brand that resonates, not just looks good.

Consistent & Scalable Visual Identity

From logo to typography, color systems to brand guidelines—we ensure every touchpoint speaks the same visual language.

All-in-One Design Solutions

We make complex ideas simple and engaging. We create animations, motion videos, and illustrations that bring your brand to life.

UI/UX Design

Services

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What we can do?

We create logos that capture your brand’s essence and make it instantly recognizable. We design eye-catching, versatile visual metaphors that convey meaning, stick in memory, and perform across digital and physical touchpoints.

Outcomes

Logo concept and visual metaphor development, Text and wordmark design capturing the brand’s tone, Unique and memorable logo design conveying the brand’s essence, Versatile and scalable logo system for digital and physical applications

What we can do?

We design visual identities that make your brand memorable and unmistakable. Every element – color, typography, icons, and layouts – is part of a cohesive system that integrates seamlessly with the product, communicating its value at a glance.

outcomes

Brand concept and visual identity system (typography, color palette, graphic patterns, visual language), Media and content style direction, Brandbook with brand guidelines, Brand identity application across digital and physical materials

What we can do?

We develop fast, launch-ready brand identities from scratch for teams that need clarity, visual direction, and a distinct presence. Core visual elements are crafted to give your brand immediate impact and recognition.

outcomes

Brand concept and visual identity system (typography, color palette, graphic patterns, visual language), Media and content style direction, Brand presentation

What we can do?

We turn your brand into a structured, scalable system. Clear guidelines maintain consistency, accelerate execution, and preserve your brand’s integrity across every touchpoint.

outcomes

Visual identity system guidelines, Logo usage rules and variations, Color palette specification, Typography system and hierarchy, Layout grid and composition rules, Graphic elements and patterns system, Photo style guidelines,  Brand values and positioning, Visual language rules for consistent brand  usage across digital and physical materials and more

What we can do?

We bring your brand to life with dynamic motion and custom illustrations that capture attention, communicate ideas instantly, engage audiences and extend your identity consistently across platforms.

outcomes

Motion graphics, Product explainers, 3D modelling and animation, Custom and AI-generated illustrations

What we can do?

We create social media content that grabs attention and drives recognition. Every template, post, and campaign visual is built for maximum engagement, scalable execution, and meaningful connection with your audience.

outcomes

Content templates and post layouts for social media, Campaign visuals and storytelling, Branded graphics, Marketing materials

What we can do?

We craft physical brand assets that perform — from packaging to print. Clear, precise, and production-ready, each piece strengthens your brand presence and ensures the product experience is seamless, cohesive, and memorable.

outcomes

Business cards, letterheads, envelopes, and certificates, Packaging such as boxes, bags, and tags, Merch designs like T-shirts and hoodies, Exhibition stand layouts and more

contact us

Logo design

Visual identity

Express identity

Brandbook & Style guide

Motion & Illustrations

Social media designs

Packaging & Print Design

How We Improve Your Product

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Brands that are remembered, not just seen

3x

Consistent branding increases brand recognition by up to 3x. We craft visual identities that are distinctive, cohesive, and built to stick — across every touchpoint.

From strategy to style guide

100%

We don’t just design logos — we build brand systems. From tone of voice to typography, every element is documented and aligned, giving your team creative clarity and control.

Identity design that drives consistency

+23%

Brands with strong, consistent visual identity see up to 23% more revenue. We create identities that feel intentional — not improvised.

Make your brand impossible to ignore

10 sec

People form a first impression of your brand in just 10 seconds. We design identities that instantly communicate who you are — and why it matters.

FAQ

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What is included in your brand identity service?

Our brand identity service includes logo design, typography, color palette, visual language, brand guidelines, and optional assets like icons, mockups, and social templates. We also help with brand positioning and tone of voice if needed.We offer multiple brand identity packages — from express options with core essentials to full-scale systems with extended brand assets across digital and print media. During the discovery call, we’ll help you choose the package that best fits your goals, timeline, and brand rollout plan.

Do you only design logos?

No. While logo design is a part of our work, we create complete brand identity systems that ensure visual and strategic consistency across all channels — digital and print.

How long does it take to create a brand identity?

Typically, a full brand identity takes 2–4 weeks, depending on the scope and number of brand assets. We begin with a brand discovery session and deliver assets in clearly defined sprints.

Do you work with startups or existing brands?

Both. We build identities from scratch for early-stage companies and also rebrand or refresh existing brands that need a stronger market presence or visual consistency.

Can you adapt the brand identity for digital and print use?

Absolutely. We design flexible brand assets that work seamlessly across websites, social media, mobile apps, packaging, presentations, and more.

How do you charge for brand identity projects?

We usually work in project-based pricing or in sprints, depending on your needs. After a discovery call, we provide a clear estimate and timeline for the full identity package.

reputation is everything.
Our wall of love.

reputation is everything. Our wall of love

5.0

17 reviews

Their attention to detail and quality of work were impressive. INSAIM's team demonstrated strong commitment to delivering high-quality results. The communication process was also excellent.

Andrew Zaiki
CEO, First Line Outsourcing
Lisbon, Portugal

The communication structure was highly effective and well-organized, with clear objectives for every session — crucial for our startup's success.

Garry Newman
CEO & CTO, Innova Inc
Seattle, Washington

The team delivered all milestones on time, was highly responsive to feedback, and proactively addressed potential issues. Their attention to detail to improve the app's UX/UI was outstanding.

Mark Sousa
CMO, IT Servs
London, England

Their attention to detail and quality of work were impressive. INSAIM's team demonstrated strong commitment to delivering high-quality results. The communication process was also excellent.

Andrew Zaiki
CEO, First Line Outsourcing
Lisbon, Portugal

The communication structure was highly effective and well-organized, with clear objectives for every session — crucial for our startup's success.

Garry Newman
CEO & CTO, Innova Inc
Seattle, Washington

The team delivered all milestones on time, was highly responsive to feedback, and proactively addressed potential issues. Their attention to detail to improve the app's UX/UI was outstanding.

Mark Sousa
CMO, IT Servs
London, England

Do you have a project that needs some love?

Let’s talk about your vision, and we’ll bring some fresh ideas to the table. No hard sell, just a friendly chat.

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