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Carova
Services & Technologies
Deliverables
task
The objective of the project was to support the fast launch of a new product by creating an express brand identity and website design, establishing a coherent visual system and core digital assets that communicate simplicity, reliability, and ease of use.
year
About the project
The Vision
Our collaboration focused on translating Carova’s service offering into a clear, approachable, and engaging digital experience. Working within a fast-paced launch timeline, we developed an express brand identity and website that communicate simplicity, reliability, and ease of use from the first interaction.
10+
UAE
Team involved
Julia
Julia
Jane
Jane
Brand identity
Core brand qualities were established, including simplicity, ease of use, trust, reliability, openness, and a human, approachable tone. The visual concept builds on these foundations while adding a sense of lightness, confidence, structure, and subtle playfulness. The color palette centers around a grass-green accent color to convey friendliness and openness, balanced by shades of gray and soft black to reinforce stability and confidence. The logo is designed to reflect movement, lightness, and gentle dynamics, aligning with the brand’s approachable personality.
Website design
The web design focuses on clarity and low cognitive load. Navigation, car listings, and key information are structured to make selection and understanding of leasing terms straightforward and transparent. The interface is designed to support quick decisions without visual clutter.
Outcome
The outcome is a cohesive brand and interface concept that reflects the nature of the service: modern, friendly, and easy to use. The visual identity and digital design work together to create a clear and consistent user experience centered on simplicity, speed, and reliability.
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